Author: Jingjing Jiang

The learning task of the second semester is over. I have learned a lot about fashion business from the class.  And I know how to use research methods to analyze brands.For example, we learned that when conducting brand research, we can use book research and secondary research to obtain information. Through the analysis of these… Continue reading reflective statement

Today is the 13th class of Business, the main content of the class is about press release, and the teacher helped us review the homework we had to hand in at last.The class reviewed what I had to prepare and the knowledge points of the semester. There are PPD requirements. First understand the two brands… Continue reading ppd session 13

Today is the 12th lesson of Business. In this lesson, we learn Promotion. It includes Press releases, Conclusions and recommendations, Executive summary and References. Publicity is a very important part of business, It is usually ‘the communication of a product or business by Placing information about it in the media without paying for the time… Continue reading ppd session 12

Today is the eighth lesson of Business, in which we learned how to confirm Brand Identity and Physical aspects of Branding. These are two very important parts of the lesson. What else have we learned about branding? A brand is a name, term, signal, logo or design. It is a collection of products or services that… Continue reading ppd session 8

Today is the seventh class of business, the content of which is about Marketing&Branding. It includes Communication, promotion & advertising, New and social media campaigns and Brand Identity Physical aspects of branding. The primacy of market communication is very important. In class, we know why to communicate or promote? Because of the need to develop… Continue reading ppd session 7

Today is Lesson 6 in Business where we have learned how to distinguish between fibres and fabrics, and range planning cont. Donna Karan said, “The future of fashion lies in fabrics. Everything comes from fabrics.” Textile fiber is the raw material for making textile fabrics. We can give different names to different types of fabric.… Continue reading ppd session 6

Today is the fifth class of Business, in which we learned how to explore the prediction of fashion. Fashion Trend Development and Directional shopping Inspiration are both important to the business approach. We also learned range planning, including fabric and product arrangement. In class, we looked at fashion trends, which are grouped into three categories:… Continue reading ppd session 5

Today is the fourth lesson of Business. We learned swot and PEST survey methods in class.Marketing environment is the external marketing factors and forces that influence the ability of marketing management to develop and maintain successful relationships with target customers and review the past and predict the future. Internal audit covers the capabilities and factors… Continue reading ppd session 4

Today is the third lesson of Business, in which STP and Vision & Mission, Aims & SMART Objectives are mainly discussed. And SWOT/PEST,Competition Analysis / Brand Position Reports and Primary Research. We also learned about planning and strategy. It is very important to develop a market plan. Many enterprises need to pay attention to a specific… Continue reading ppd session 3

PPD SESSION 2 This lesson will cover research, research methods and how to use the UAL library to search for information. We know that market research is defined as the systematic design, collection, analysis and reporting of data and findings related to marketing situations faced by brand partnerships. What are these marketing decisions likely to… Continue reading ppd session 2