Today is the 13th class of Business, the main content of the class is about press release, and the teacher helped us review the homework we had to hand in at last.The class reviewed what I had to prepare and the knowledge points of the semester. There are PPD requirements.
First understand the two brands on their cooperation and history, the most important thing is to do their research, the research must include first-hand information and secondary sources, STP and client configuration file and a complete business strategy such as SWOT, PEST and Mission of these research method is very good to understand competitors positioning, price and products, This has a very important impact on the product research and inspiration to be done next. For scope planning/pricing, we need to go through the brand log, the name, the physical aspects of the brand to understand and analyze them. Secondly, advertising, social media and public relations are also particularly important. Only good brand promotion can improve brand awareness and influence in the sales market.We need to consider the layout of the portfolio and want to put each page in its place. In addition, through the teacher’s PPT, you can check what you still lack and make up for it.
I think my weakness lies in the fact that WHEN I make reference, I sometimes lack reference and forget its website after quoting it. I think I should write reference when QUOTING materials and data on the Internet or in books. This way you won’t forget to hand in reference.When referring to a reference, write it down so that it will be much easier to go back to it. It is a good habit to write reference at all times.You think my advantage is that I can clearly remember the knowledge points the teacher talked about before and apply them to my own portfolio. This will be of great help to the rest of the work