Today is the eighth lesson of Business, in which we learned how to confirm Brand Identity and Physical aspects of Branding. These are two very important parts of the lesson. What else have we learned about branding? A brand is a name, term, signal, logo or design. It is a collection of products or services that can be used to identify the brand. And this brand will have different places compared to other competitors.
The tangible and intangible components of a brand are also very important. Tangible ingredients generally include the product, brand name and distinctive features. Intangible components generally include Trust reliability, added value, A promise or idea and Point of difference. Brand design is usually related to stories, and a good story will attract customers to pay attention to the brand itself. Often, the packaging of the brand is not delicate, but also a way to attract customers. These are indispensable, every link, every part is important. Our next task is about the brand promotion of fashion marketing communication. If your brand is: Pick one of the pictures and play word association. Write down your answers on a piece of paper. Build a verbal image. These words inspire individuals to create a brand story. Explain the brand with different aspects of visual imagery. Brand Identity Prism is also a method of market research. It includes a total of six parts, including Brit, Personality, culture, relationship, Reflection and self-image. Defining the brand concept for your marketing communication, we need to consider different information about marketing.
I think my weakness is that Self-image is not rigorous enough when thinking about brand identity. We need to think What does the target audience look like if they held a mirror to themselves. These questions. I don’t know what self-image is, so I met this difficulty when WRITING brand cooperation. My advantage is that WHEN I conceive the brand and brand story, I think more fully. A good story is also a good way to promote the brand. This can intuitively let customers understand the concept of the brand.