Today is the seventh class of business, the content of which is about Marketing&Branding. It includes Communication, promotion & advertising, New and social media campaigns and Brand Identity Physical aspects of branding.
The primacy of market communication is very important. In class, we know why to communicate or promote? Because of the need to develop or change the retailer’s brand perception/image. Can win new customers in existing or new stores, reduce traffic/traffic for special events, handle product sales and increase consumption from existing customers. We can take a look at some of the ads you’ve received on social media. Think of a brand promotion material that prompts you to buy the brand. Pay attention to where you see it, your reaction and how you buy it. We learned in class what advertisers do to reach consumers. Some common creative techniques are used in advertising (and communication) to inspire deeper engagement, interest and desire. For example, color — humans are attracted to color stimuli, but black and white can win attention. In order to publicize our brand cooperation, we need to create a visual page, which can attract people to pay attention to it. Moreover, with specific target customers or media, it will automatically recommend suitable customers for this cooperation, which also attracts customers to buy. A good publicity often directly affects the purchasing power of cooperation.
In general, I think my weakness is that I don’t attract customers when creating media pages. This is a matter of particular concern. Because good publicity will affect the purchasing power of customers. Therefore, I think I need to improve in this aspect. I can search for more suitable pictures and edit suitable cooperative effects. I think my advantage is that I can clearly understand the attraction of brands and customers, communication skills are needed, and advertising is also an inevitable factor. Because in this fast developing era, people will search for some products on the Internet, and good publicity is especially important.