Today is the 12th lesson of Business. In this lesson, we learn Promotion. It includes Press releases, Conclusions and recommendations, Executive summary and References. Publicity is a very important part of business, It is usually ‘the communication of a product or business by Placing information about it in the media without paying for the time Or space directly “. PR can include catwalk shows, fashion shows, press cards, store cards and news conference.
In class, we need to evaluate our marketing plan. Are we where we want to be? You must consider how your campaign will succeed and establish criteria by which to evaluate your campaign.Executive Summary Content, which is a short review of the entire document, should include “keywords”. Paragraphs should be short and meaningful. What does your audience really need to know? Need analysis through your topic: this report. And your analysis method: Through primary and secondary studies, the report includes (your scope) and (your marketing plan) the collection scope of the marketing plan to make Conclusions and recommendations.Next, we reviewed the knowledge points we had learned before, such as marketing Mix, STP, SWOT, Mission, AIMS and objectives.In addition, the teacher listed the things we should do in class, as well as the homework assigned before, so that we can clearly know what tasks we need to do.
I think my weakness is that WHEN I was doing executive summary content, I did not make clear how to cooperate with my own brand. This requires a brief introduction of key words and a brief description of the main points.In my opinion, I have not done enough in this respect, because I lack the introduction of my analysis methods, which need to be included in the primary and secondary surveys.I think my strength lies in the press release, which plays a very important role in our brand cooperation