First of all, today’s lesson is about buyers and range planning. Our role as product developers is to translate our research into business fashion trends and select the right brands and target customer groups for product development.
In this workshop, we learned about fashion buyer and Merchandising. This major is very important, we need to study the emerging fashion trend, and select the appropriate target group for product positioning. To choose products that are suitable for them so that customers will want to buy them.In this class, I learned how to choose a brand and make a brand category pyramid. I sorted 12 pieces of clothing into three sections. And according to the fashion trend and target customer contact.I think my advantage is to locate the target customers according to the fashion trend and choose products.My weakness is that the mini presentation was not beautiful enough and relatively simple. I think I should do more research and search for images to make the page as elegant as possible.
Through this study, I think I still have some areas to improve and learn. I also want to learn more about how to judge future trends in different ways.